Having a website is not enough! You should also think about increasing its visibility to gain popularity. But what can you do to attract visitors? What are the means to implement to optimize its positioning in search engines?

Present your website well!

You are still about to create your website? To reduce the costs related to optimization, think about working on the visibility of your website now. To start, choose a domain name that is attractive, relevant and easy to remember. Then, choose a quality hosting provider to guarantee you a minimum loading time. Why should you choose a quality web host? Because Internet users don’t like slow websites! They zap them!

However, if you already have a platform, that’s fine! Nevertheless, you must try to improve the visibility of your website by taking into account the following points. First of all, take care of the ergonomics and the presentation of your pages and favour an intuitive navigation and a home page that is pleasant and easy to decipher. The objective? To guarantee readers a better user experience. Everything should be easy to find. Finally, work on the design! Yes, we all look great on websites with attractive, modern designs that are not visually appealing. This way, shape your website to your image and harmonize the whole. It’s essential!

Set up a mobile website, mobile application or responsive design!

Did you know that the number of mobile users is increasing every year? So why not take advantage of this great opportunity? Having a mobile version of your website is nowadays a must. Otherwise, you can also opt for an adaptive website commonly called responsive design. These websites will allow you to be closer to your customers and to boost traffic considerably!!! However, there is another form that has become more and more common: the mobile application. Indeed, the mobile website, the responsive website and the mobile application require significant investments. However, they can improve the visibility of your website and bring significant added value to the company in the short, medium and long term.

Beware! Don’t forget to geolocate your website for local searches. You will thus be able to obtain more visibility.

Attract and retain readers

Once you have worked on your visual content, you must also take care of your textual content. The first thing to do is to choose relevant keywords targeting themes or topics. This will allow you to optimize traffic. But at the same time, you need to write innovative, punchy and informative texts. Do not focus on advertisements. Instead, publish informative or humorous texts, tutorials, guides, tips… In addition, make sure you optimize your metas and tags.

In short, a good SEO will help you improve the visibility of your website as soon as possible. However, don’t forget to register in directories, look for quality backlinks, stay present in social networks, etc…