Published on : 21 July 20203 min reading time
Internet represents a great opportunity for companies to advertise at a lower cost. But which SEO strategy should you choose to boost your visibility? In this article, we will mainly talk about the different SEO strategies used on the web.
1. The optimization of the page and content
First of all, it is very important to understand the SEO criteria and to respect the rules imposed by search engines to avoid being penalized and to gain the best place. Of course, there is a whole range of SEO strategies. But we are going to mention only a few of them. First of all, you must look for strategic keywords that are likely to be typed by Internet users. They must be able to generate traffic. The ideal would be to dedicate a page to a theme.
In addition, the editorial content is one of the most important elements. Of course, one should refer to the guidelines: use of title and meta description tags, keyword repetition, html code, urls, redirections, charset, etc. But at the same time, you must take care of the textual content which must be rich in information, relevant, complete and innovative if you want to improve your SEO.
2. The netlinking (or link strategy) and voice search strategy
Netlinking is a very effective campaign that can quickly boost traffic. It is therefore a matter of looking for links from other platforms and making internal links. It is one of the most popular SEO strategies nowadays. However, make sure that the links obtained (or backlinks) are of quality, i.e. that they come from websites that have a link with your field of activity or that publish texts about your activity. Also, know that if you get too many links, you will be penalized by Google.
In addition, to anticipate future changes, adapt your content to voice search engines now. You will be able to gain an edge over your competitors!
3. Mobile adaptation
The vast majority of French people currently use their mobiles to connect anywhere in the world! Are you looking for the best SEO strategies? This is a niche not to be missed. You must then develop a website suitable for a mobile display. You have the choice between :
- A responsive website design
- A mobile version
- A mobile application
In addition, don’t forget to develop local natural referencing. This is a detail that could bring you added value quickly. To do this, make sure your business is listed in local Bing, Google and Yahoo results.
Techniques and tips to optimize the referencing of a website